Year: 2016

[vc_row][vc_column][vc_single_image image="828" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]While working at Grainger I was asked to help strategize and plan out the user experience flow for the Manufacturing Month campaign the company was doing. The business goal was to collect data from customers interested in manufacturing in order to market to them with future incentives and products. We created a gated experience where the customer filled out a short form that in turn allowed them to download a relevant report on the subject of metalworking. We also introduced the report with a video snippet from a Grainger metalworking team member. We reached the customer via email, social, and other media channels. Key Aspects: • User Flow Chart • Development of various website pages and email modules • User Experience focused Technologies Used: Illustrator, Dreamweaver[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column width="1/2"][vc_single_image image="832" img_size="full" alignment="center" onclick="zoom"][/vc_column][vc_column width="1/2"][vc_single_image image="831" img_size="full" alignment="center" onclick="zoom"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]While working at Grainger I was asked to help strategize, plan, and design out a better user experience for the custom homepage banner and landing pages connected to the government contract offerings. The business goal was to create a streamlined experience for every government contract but also reduce the time to build out the assets. I designed an experience where the user would land on the main state and local government page, choose their state and quickly choose between a couple options based on where they were at in the process of securing a contract with Grainger. Every contract would then receive a similar site wide secure custom landing page and homepage banner that would share benefits, preferred pricing, and contact information. After…