EXPERIENCE

Experience Design Lead, Growth and Design Ops

Zoro Tools (a Grainger company), Remote, SC

October 2024 to June 2026

Led cross-functional UX initiatives influencing acquisition, retention, navigation, and overall customer experience across Zoro’s e-commerce ecosystem. Partnered with Product, Engineering, Merchandising, Marketing, Analytics, and CX.

• Revived the Quick Order feature using user research, AI-assisted prototyping with ChatGPT and Vercel V0, and a phased go-to-market plan. Delivered approximately $1.3M in revenue within 90 days and increased engagement and retention among high-value B2B buyers. Defined the phase two vision surfacing purchase history, predictive reorder, and searchable product data.
• Reduced drop-off at key funnel entry points by leading a full audit and redesign of global navigation and category landing pages across a multi-sprint research-to-execution cycle including card sorting, Lightning Design Workshops, and A/B validation, establishing a repeatable UX growth playbook for the product team.
• Reduced customer service caseload by 25% in 2025 by designing and shipping self-service UX flows that surfaced order status, account information, and guided troubleshooting at the point of need.
• Cut concept-to-prototype cycle time by approximately 30% by embedding AI-assisted tooling (Cursor, ChatGPT, Vercel V0) into UX discovery, producing interactive coded prototypes that replaced low-fidelity handoffs and shortened A/B sprint ramp time.
• Established component standards and design guardrails for Zoro’s Builder.io implementation, enabling marketing and merchandising teams to build on-brand pages without requiring design review on every update.
• Scaled design system contribution without a centralized bottleneck by establishing a federated practice model and co-leading a cross-team designer cohort that distributed pattern ownership and reduced duplicated component work.
• Delivered 0-to-1 product design across multiple revenue-focused initiatives, taking features from unvalidated concepts to tested, production-ready UI through rapid prototyping, structured A/B experimentation, and iterative usability feedback.

Design System Lead

Zoro Tools (a Grainger company), Remote, SC

April 2022 to October 2024

Hands-on lead for the Dispatch Design System. Owned Figma architecture, Token Studio token structure, shared library governance, and structural auditing across 30+ engineers and 8+ product teams.

• Delivered $2.24M+ in projected operational savings through end-to-end ownership of the Dispatch Design System, from token architecture and component foundations to governance policy and documentation.
• Coordinated the Dispatch Design System MVP rollout in Q4 2024, sequencing library access across teams, validating component connections and token references, and documenting structural gaps before full organization-wide release.
• Scaled Dispatch to 30+ engineers and 8+ designers by publishing and maintaining a centralized Figma library, supporting team-level libraries, managing component versioning and publishing workflows, and establishing governance checkpoints that kept downstream product files in sync.
• Advanced the Dispatch Design System from v1.5 to v2.0 by owning roadmap sequencing, contribution governance, and sprint prioritization, creating the structural foundations that enabled product teams to build consistently at scale.
• Established design QA and WCAG accessibility review standards across 4+ product teams with documented pass/fail checkpoints, reducing pattern debt at handoff and giving engineering a single auditable reference for approved interaction standards.
• Managed and coached senior designers contributing to system foundations, interaction patterns, and component models. Participated in structured interviews and candidate evaluations for design system roles.

Principal Experience Designer

Sunbelt Rentals, Remote, SC

January 2021 to April 2022

Lead UX for Sunbelt’s operations vertical. Partnered with internal business stakeholders to align internal application strategy with KPIs and IT leadership goals so customers could rent equipment on time and at affordable pricing.

• Directed a team of 10 UX agency partners and 2 in-house designers through discovery, wireframing, and prototyping to establish Salesforce as the primary platform for both sales and point of sale.
• Led the rapid concept effort for Frontline, the mobile POS replacement, used in field research to validate the need for sales and POS to be performed in the yard at brick-and-mortar branch locations as an alternative to the company’s primary AS400 technology.
• Evaluated Blue Yonder as a TMS platform for Sunbelt 3.0 by leading structured UX research sessions with operations stakeholders, synthesizing findings into a platform suitability recommendation that informed a multi-million-dollar procurement decision.
• Aligned business, operations, and IT leadership on a shared experience vision for Sunbelt 3.0 by designing and facilitating cross-functional workshops, producing documented experience flows and validated requirements that gave the program team a concrete foundation to move from strategy into platform selection.

Lead UX Engineer and Lead UX Designer

XPO Logistics, Chicago, IL and Remote, SC

August 2018 to January 2021

Led UX strategy and execution for enterprise freight brokerage applications used by operations teams making high-stakes routing and pricing decisions daily. Partnered with distributed product and engineering leadership across the North American Transportation business unit.

• Owned UX for the Lane Search redesign within XPO Freight Optimizer, projected to increase gross margin by $8.6M with 1,500+ additional shipments, through design workshops, iterative testing, and stakeholder alignment.
• Designed end-to-end interaction patterns and high-fidelity prototypes for enterprise freight brokerage tools and Freight Optimizer, applying progressive disclosure and contextual guidance to reduce cognitive load without sacrificing the data access those workflows required.
• Raised UX quality and delivery consistency across XPO’s NAT unit by standardizing the design review process for a team of 4 offshore designers, cutting rework cycles and ensuring wireframes and prototypes met business and usability requirements before engineering handoff.
• Reduced design-to-development handoff friction across 3+ Scrum teams by restructuring how UX integrated into Agile sprints, establishing shared definition-of-ready criteria and design review checkpoints that kept product and engineering aligned without slowing delivery cadence.
• Elevated UX maturity across XPO’s NAT product organization by establishing shared design standards with Product and Engineering leadership, reducing pattern debt and creating a baseline of interaction quality that persisted across team and project changes.
• Coached 1-4 offshore agency UX designers and collaborated with 2 onshore UX researchers. Participated in structured interviews and candidate evaluations.

UX Designer

Insurance Auto Auctions, Westchester, IL

November 2016 to August 2018

Led product owners through user-centered design processes to solve problem spaces for enterprise product development. Guided onshore and offshore dev teams to implement UX-approved front-end layouts, pattern library styles, and components.

• Designed new UI for internal web-based applications used in title procurement, document assistance, loan payoff, communication customizations, and native mobile applications.
• Designed branded email templates in Salesforce Marketing Cloud to support customer and buyer communications at scale.
• Co-built and scaled a UX and UI design system across IAA’s internal and external application portfolio, delivering a shared component library that reduced redundant design work and gave dev teams a single reference for approved UI patterns.

Front-End Developer and UX Designer

Grainger, Lake Forest and Chicago, IL

2013 to 2016

Led user experience design and front-end consulting for national account contract enablement, including flowcharts, wireframes, and custom front-end coding.

• Improved delivery predictability for Grainger’s national account contract enablement program by partnering with product, marketing, and engineering to define scalable front-end implementation plans, reducing ambiguity at handoff across a distributed team.
• Accelerated Grainger’s emerging Customer Program go-to-market by leading front-end development for digital marketing tactics, bridging design and engineering to ship campaign experiences on time without sacrificing interaction quality.
• Built custom HTML and CSS content on Hybris e-commerce CMS and in Oracle Endeca Workbench, and led implementation of mobile-friendly responsive designs that improved the user experience for national account customers.

Independent UX and Design Consultant

Independent Practice, Chicago, IL and North Charleston, SC

2006 to 2021 (intermittent)

Independent design practice run alongside enterprise roles. Engagements spanned e-commerce, real estate, energy, beauty, and nonprofit sectors, ranging from single-site builds to multi-quarter product and brand programs, with direct client accountability for scope, delivery, and outcomes.

• Partnered directly with founders and operators on product discovery and UX research, translating ambiguous business goals into validated requirements and shipped experiences.
• Designed and delivered websites across e-commerce, informational, and MLS listing platforms, plus supporting email and direct marketing programs.
• Operated as the sole design and front-end resource on most engagements, scoping work, setting timelines, and managing client relationships independently.
• Provided creative direction and design oversight to external developers, contracted designers, and vendor teams to keep delivery on scope and on brand.
• Owned end-to-end execution across visual design, interaction design, and front-end implementation on WordPress, WooCommerce, and custom HTML and CSS builds.