Work/ Field Notes

Bethesda Roasting - Website

Role: Sole Designer and Engineer, 0-to-1

Key Aspects: E-commerce UX, Subscription model design, End-to-end build

 

The problem

Bethesda Roasting had a strong product and a strong brand instinct, but no cohesive way to turn either into a business online, and no team to build one. As the sole designer and engineer, I owned the full path from concept to launch.

 

The decision

I built the site e-commerce-first rather than bolting a store onto a brochure site, developed the brand system end to end, and introduced a subscription model, the mechanism that turns a one-time buyer into recurring revenue. Retargeting campaigns across social kept the brand in front of people after that first purchase. The result was a shift from a single storefront idea to a multichannel brand with a recurring revenue stream and an audience that actually followed them online.

 

Coffee Subscriptions Website Design
Coffee That Takes You Places

Technologies Used:

HTML, CSS, Photoshop, PayPal, Stripe, SSL, WooCommerce, and Extensions

Apple, the Apple logo, iPad, iPhone and MacBook Pro are trademarks of Apple Inc., registered in the U.S. and other countries.

 

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