Work/ UX Spotlight

Bethesda Roasting - Website

In 2013 Bethesda Roasting Company wanted to put its product online for sale. An e-commerce website solution that was flexible, easy to use, and beautiful was what they needed. I choose Woocommerce to give them just that and more. I created the concept of “Coffee that takes you places”. Visually branded the website to resonate and invoke the feeling of travel and how coffee makes you feel. I built the website on WordPress, designed the product images, and set up the shopping cart funnel and its payment functionality. We recently changed the website to a coffee subscription model. I helped to strategize with the client how to develop, design, and launch his new coffee subscriptions. We also launched an initial facebook re-targeting campaign.

Key Aspects:

• Responsive website development
• Great user experience
• WordPress CMS
• Woocommerce implementation

Technologies Used:

HTML, CSS, Photoshop, PayPal, Stripe, SSL, Woocommerce and Extensions

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