Quick Order Relaunch – Zoro Tools
Work/ Case Study Quick Order Client: Zoro ToolsRole: Experience Design Lead, GrowthTimeframe: Approximately 2 months, discovery to launch, 2025Team: 1 PM, 1 engineer, 1 designer (me)TL;DR:Zoro had sunset its Quick Order feature in 2022 due to almost no usage, about 2.6 add-to-cart events per month. Competitors including Grainger, MSC, McMaster-Carr, and Amazon Business had bulk order tools that Zoro's high-frequency B2B buyers were leaving the site to use. I led the relaunch end to end: two studies with 15 participants, a phased crawl-walk-run plan, and AI-assisted prototyping in V0 and ChatGPT alongside Figma. The feature shipped in roughly two months and drove approximately $1.3M in session-attributed revenue within 90 days, measured in FullStory. Jump to: Research Strategy Design Results The Background Quick Order is not a new idea at Zoro.…









