Work/ Field Notes
IAA - Coretrack
Role: Lead UX Designer
Key Aspects: Legacy system migration, Workflow redesign, Enterprise UI
The problem
The IAA Title Procurement Call Center ran on Coretrack seven days a week to process incoming work orders. The tool was built in Silverlight, a technology IAA could no longer support or scale, so I led the UX for its rebuild into ASP.NET MVC. The real problem wasn’t the framework; it was throughput. Faster work order processing meant damaged vehicles and equipment moved through the auction pipeline faster.
The decision
I redesigned the core workflows around reducing steps to complete a work order and made status and next-action always visible, so call center staff weren’t hunting for what came next. Every screen prioritized speed and clarity over anything decorative, given the volume and pace of the environment.
Technologies Used:
Sketch, Bootstrap framework, custom CSS/HTML, Visual Studio, Adobe, .Net, Kendo
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