A dedicated creative leader, an expert within the digital space, and accomplished marketing professional with over 13 years of robust experience. Specific focus on desktop and mobile web UX/UI design and front-end development, graphic design of online and offline integrated marketing and ad campaigns, project management, implementation of brand identities, digital and social media technologies, and strategic analysis of web properties. I have worked with clients within both B2B and B2C industries including Food and Beverage, Banking, Real Estate, Architecture, Oil and Gas, HVAC, MRO (maintenance, repair, operations), Not-for-profit, Cosmetology, Marketing, and more.

Top Qualifications:

  • Strong User Experience design focus
  • Entrepreneurial Mindset, Strategic Planner and Visionary
  • Desire to lead, mentor, and collaborate with a team within the digital space
  • HTML and CSS front-end development
  • Experience working entire life-cycles of projects for startups to Fortune 500
  • Expert in managing integrated project workflows within B2B and B2C industries
  • Leader in strategic cross-channel communication to perform set goals for clients
    • Offline and online design, development and deployment
    • Social media marketing, management and campaign development


Professional Experience:

Insurance Auto Auctions                                                                                                     November 2016 – Present

UX Designer – FTE  | June 2017 – Currently
Previously consulted through Optomi, LLC – November 2016 – June 2017

  • Lead product owners through UX design thinking processes to solve problem spaces for their products.
  • Create UI designs for internal web-based applications used by internal business teams and providers dealing with title procurement, document assistance, and loan payoff. Using Sketch, Illustrator, and Photoshop.
  • Initiated the design of a prototype for editions to existing native mobile application for Provider Services clients using Sketch and Invision that empowered a product owner to receive approval to move forward on the idea.
  • Lead front-end development for internal web-based applications used by business leaders and Provider Services team, using Visual Studio, HTML, CSS, some JS, and Bootstrap.
  • Work with Dev team members to plan and refactor code in Provider Services applications
  • Collaborated with other UX Team members to develop a cohesive visual guide/ pattern library to enhance and bring consistency to all IAA applications
  • Designed and implemented an email newsletter template for the Business Technology Team within Salesforce Marketing Cloud
  • Designed brand identity for Business Technologies team that has helped to bring cohesion to the team members.


Grainger                                                                                                    August 2014 – November 2016
Front-End Developer

Completed the Global Emerging Leader Program with Grainger, June – July 2016

  • 6 week program to develop and prepare informal leaders and high-potential, high-performing individual contributors for future leadership roles
  • Content includes: Know Yourself as a Leader, Build Positive Relationships, Articles from Harvard Manage Mentor, CareerPower® Classic Assessments, Personal Brand, Communicating to a Group, Effective Business Writing, Inclusion & Diversity, Develop Others, Recognize Performance, and Motivate and Influence
  • Lead work and consulting on better user experiences for national account contract enablement which included flowcharts, wireframes and custom coding homepage banners and landing pages using template based models
  • Includes flowchart, wire-framing, and strategy for state and local government contracts
  • Lead front-end web development for the marketing team’s digital tactics for the emerging Grainger Medium Customer Program
  • Work and consulted with online merchandising and marketing teams on integrated campaigns for enhancing web content online
  • Pioneered with the UX team and other internal partners on strategy and web development of mobile first content experiences
  • Consulted with designers on best practices and methods for digital design and how it relates to online tactics
  • Spearheaded some internal online resources for better strategy development for displaying content
  • Built, troubleshot, gathered, and performed quality assurance for weekly marketing email modules
  • Worked with Marketing and Communications Team and other internal partners to support the development of custom HTML/CSS content on Hybris e-commerce CMS and in Oracle Endeca Workbench. Examples include: content spotlights for promotional campaigns, articles, custom client carousels and pages, selection guides, evergreen campaigns, email marketing efforts, worldwide, and Grainger Online SafetyManager®
  • Customized Twitter Bootstrap Javascript Components for content/marketing needs
  • Created a custom responsive website to promote mobile app and mobile web initiatives
  • Designed page mockups and editing of web related graphics for Grainger Online
    Purchasing Solutions 

Arrow Strategies                                                                                              March 2013 – August 2014
Consultant at Grainger
Graphic Web Designer and Developer

  • Worked with web content team to develop HTML/CSS content on Broad Vision and Hybris
    e-commerce CMS
  • Customized landing pages and article pages using HTML/CSS/Javascript/jQuery within the CMS systems
  • Created a custom responsive website to promote mobile app and mobile web initiatives
  • Created custom responsive landing pages for email campaigns
  • Worked and consulted with online merchandising and marketing teams on integrated
    campaigns for enhancing web content online
  • Created content spotlights, custom brand pages, banner placements using HTML/CSS/javascript in Oracle Endeca Workbench
  • Designed page mockups and editing of web related graphics

Freelance                                                                                                                     April 2006 – Present

Sommelier’s Roast                                                                                            March 2017 – Present
Web Developer/Designer and Social Media Specialist 

  • Designing and developing a brand-new website for this new coffee amenity shop opening in Raleigh NC
  • Consult and submit business information to various online business sites, such as Google, Yelp and more
  • Setup social media accounts, social content calendar, social content delivery application

 CHOP CHOP Mobile Salon and Barber                                              June 2016 – September 2016
Web Developer and Designer

  • Consulted on overhaul/redesign of current website
  • Designed and implementation of a brand-new website based on WordPress
  • SEO consultation

Second City Church                                                                                       January 2012 – Current
User Experience Expert, Webmaster, Art Director, and Former Tech Lead

  • Supervised over 7 volunteers for tech and media as well as scheduling for that team
  • Conducted training for sound production and media functions
  • Supervised a team to create web, live, social, email and print content
  • Setup custom weekly presentations
  • Web design/ development of responsive landing page, chitownchurch.org
  • Web design/ development of responsive WordPress website, 2ndcitychurch.org
  • Brand and corporate identity design/ development/ management
  • Multiple e-marketing design and content development campaigns

Bethesda Roasting Company                                                                March 2013 – January 2014
Senior Art Director, User Experience and Webmaster

  • Marketing strategy for online and offline experiences, specifically social media
  • Web design/ development of new website, bethesdacoffee.com, on WordPress;
    Re-design in 2015
  • Integrated single product sales based e-commerce solution using Woo-commerce in 2013
  • Integrated subscription based e-commerce solution in 2015
  • New product branding in 2015
  • Corporate branding and logo development
  • Social media branding and retargeting ad campaign
  • Label and other collateral design

Christina Motley                                                                                      September 2012 – May 2014
Senior Art Director and Webmaster

  • Web design/development and maintenance of responsive website, www.christinamotley.com
  • Web design/ development of old website, www.christinamotley.com
  • Social media branding
  • Video promos
  • Infographic design
  • Consulted on marketing projects

Treasure Realty                                                             April 2011 – November 2012, January 2013 

Marketing Communications Consultant

  • Development of HTML/ CSS and integration of jQuery scripts into existing parent company website
  • Creative direction, consultation, project management and design of landing pages for existing and new treasurerealtors.com (a sales IDX, Internet Data Exchange solution built on .NET CMS Platform)
  • Consulted staff on best internet practices
  • Designed mobile landing pages in HTML/ CSS
  • Project managed most in-house and promotional web collateral
  • Collaborated on IT project management and assisted with FTP server setup on IIS7
  • Helped IT department troubleshoot software/equipment problems
  • Started, designed, managed, and deployed multiple e-marketing campaigns for vacation rentals and real estate sales
  • Conducted strategic web marketing research based on Google Analytics, Ad Words and
    MLS data
  • Created online ads for PPC, blogs and re-marketing efforts
  • Managed realtor.com, Craigslist and other third party website efforts to promote sales
  • Conducted vendor research and client-to-vendor management of projects
  • New brand design, style sheet development and brand management for web and print usage
  • Photography of properties, amenities and local surroundings for website marketing purposes

Nexus Global                                                                                       September 2012 – March 2013

  • Web design/ development of event websites to help educate oil/gas industry
  • Multiple event logo design and brand consultation
  • Multiple online banners
  • e-marketing template design

The Worship Center                                                                     September 2012 – December 2012

  • Hand-coded web design/ development with existing website
  • e-marketing template design

Throckmorton & Company                                                                                       September 2012

BurlapSky                                                                                                 March 2011 – January 2012

  • Designed logos for clients
  • Helped develop websites in WordPress
  • Custom email development

Lewis Advertising Inc.                                                                                                                   2010

  • Served as an on-call web designer and developer

Liberty Trek, Inc.                                                                                                                             2007

  • Designed entire corporate identity package for use on web and print
  • Design/ development of website

Advantage Wiping Products                                                                                             2006 – 2010

  • Designed and developed an e-commerce website in os-commerce
  • Designed a set of logos for company brand and multiple products

Every Nation Ministries                                                                                          May 2009 – April 2011

Title: Campus Missionary

  • Designed personal ministry website in Joomla
  • Designed e-newsletters to communicate to our existing and prospective partners
  • Developed a back-end MySQL database and front-end interface using PHP to maintain partner information

Carney & Co. Advertising and Marketing Firm                                          December 2003 – May 2009
Graphic Designer

Multiple Projects and Clients in Banking, Industrial Equipment, Dentistry, Architecture, Food, Consulting, B2C, and Non-Profit

  • Worked closely with clients, internal staff, and vendors on most print and all
    web/ interactive projects
  • Conceptualized and created branding solutions for B2B and non-profit organizations
  • Worked on setup/ development to link printed media to a MySQL database to alleviate potential problems with
  • information corruption and reduce time to make revisions to the various connected media formats for premier client
  • Designed and developed multiple CMS, Flash, and HTML website solutions
  • Provided quality assurance for produced web pages, email marketing, content for browser compatibility, pre-press production and delivery of printed materials
  • Managed and maintained B2B and consumer e-commerce sites
  • Managed and set up custom branded HTML emails and back-end MySQL databases
  • Photographed client products and people for use in multiple client web and print collateral projects
  • Oversaw and trained designers and interns in internal policies, software, and techniques used by the company
  • Maintained proper maintenance on peripherals and software used by staff


Art Institute of Charlotte, Charlotte, NC – June 2003 – Digital Design Certificate, Cumulative GPA 3.8, Dean’s List and perfect attendance from January 2002 – June 2003

Current Tools Of Expertise:

Sketch, Invision, HTML, CSS, jQuery and javascript script implementation and debugging, Adobe CC (Photoshop, Illustrator, InDesign, Dreamweaver, Acrobat), Visual Studio, SEO using Google Analytics, Hotjar, Serps and Ad Words Tools, working with e-mail technologies (MailChimp, Oracle Responsys, hand coding), CMS Solutions (WordPress and HYBRIS), various e-commerce solutions (Hybris and Woo-commerce), Bootstrap, Microsoft Suite, Apple Suite, Text Wrangler, EasyCatalog



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