When I started working with Treasure Realty in April of 2011 they were using a website that was very static, developed with basic old html, some inline styles, and had to be updated by hand every time a listing had a change. They brought me onboard to help enhance their web and marketing presence. Soon after I started I realized that they were not running their real estate website on the sales side efficiently enough and had zero lead generation. After researching, strategizing with team members I decided it would be good to hire a third party web company who had the IDX framework I needed. You may ask what is IDX? It stands for Internet Data Exchange. Simply put its a way for Brokers to display listings online in a very efficient way by interfacing with the local MLS. Lots of data, updated in one place that would refresh daily.
Working with the company, SEO consultant and myself the results you see is below. A robust website built on an IDX platform with unique landing pages to the marketplace. It included dynamic searching capability, videos, user-friendly functionality, lead generation/nurturing and more! The results were profound, in 7 months from launch it generated 227 trackable leads, lowered bounce rates from 70% to 20% almost immediately, and increased the overall user time on the website. The 100+ optimized pages helped position an established firm on the web better organically so that they were able to lower their PPC ad spend as well.